Tango. Obviously a big deal in Buenos Aires. Yet I arrived unprepared for the magnitude of Carlos Gardel, a tango musician during the first part of the 20th century. Apparently when he died in a plane crash in 1935 at least two women from NYC and Havana respectively -- who had NEVER MET THE MAN BEFORE -- were so grief-stricken by his departure from this earth that they tried to take their own lives......!
Portenos even have an expression about him: "Soy como Gardel con guitarra electrica," which basically means "I'm so cool I'm Gardel with an electric guitar."
Granted, I read the latter factoid in a guidebook. So it's quite possible that it's no longer cool to proclaim yourself as cool as Gardel with a Flying V. But still. Dude clearly had some game.
Listening to: Volver by Carlos Gardel